Specific
500 to 1,000 variables per hotel, not general advice.
About
Hotel content, from people who ran the channels.
We are a group of executives with more than 20 years in the industry, in senior roles at OTAs and international hotel chains.
Why we exist
Content decides who gets the booking.
The quality of content creates an edge in search engines, improves ranking and OTA conversion, and motivates guests to book. It has to reflect the hotel's quality and show clearly the services and room types on offer.
Managing content for many hotels in many channels is slow and laborious. Texts age, photos go stale, rules change and reviews wait. We built a process to keep it right.
Where our experience comes from
- Expedia
- InterContinental Hotels
- Camino Real Hotels
- NH Hotels
- Best Day Travel
- PriceTravel
- HotelQuest
How we work
Three habits.
Systematic
The same method, scored the same way, for every channel and every property.
Hands-on
We do not hand over a report and leave. We work with your team until the changes are live.
Ready to see your own score?
Start with a content evaluation. We will show you where each channel stands against your competitive set.