SEO & GEO audit

See your hotel's website the way search engines and AI see it.

We audit what search engines and AI assistants read on your site, rank what holds you back, and give your team a clear plan. We do not make the changes: your team or agency does, and we check the result.

What we audit

Three layers of the same page.

Search engines (SEO)

Titles, descriptions, headings and keywords against what guests search, such as “all-inclusive hotel in Cancún”.

AI assistants (GEO)

Whether ChatGPT, Gemini and Copilot can read, trust and quote your hotel: clear facts, valid structured data, consistent details.

Conversion (CRO)

Calls to action, offers and copy: does the page lead a visitor to book direct?

The checklist

From the title tag to the structured data.

On the page

  • Titles and meta descriptions: length, keyword, appeal in search results
  • Headings and page structure
  • Copy with concrete facts, no unverifiable claims, and a clear call to action
  • Image alt text and file names
  • Keywords mapped to the right page

Behind the page

  • Structured data: Hotel, FAQ and breadcrumbs, and whether it is valid
  • Canonical URLs, language versions and sitemap
  • Previews when the page is shared on social media
  • Page weight, image sizes and mobile usability
  • Broken links and redirects

For AI answers

  • FAQ with specific, citable answers
  • The same facts everywhere: name, address, phone, hours
  • Amenities and policies stated plainly
  • Claims backed by facts, not superlatives
  • Ratings and reviews that machines can read

What we catch

The gaps we find most often.

  • A title or description that names the wrong destinationHigh impact
  • FAQ markup with a syntax error, so search engines ignore every questionHigh impact
  • Photos with no alt text, or with alt text in the wrong languageMedium
  • Titles and descriptions built from a broken templateMedium
  • Generic headings such as “Spa”, with no keyword or locationQuick win

The audit

From first look to a verified result.

Audit

  1. 01

    Review the live pages, structured data and technical setup.

  2. 02

    Map the keywords guests use to the right page.

Plan

  1. 03

    Rank every finding by impact and give it an owner and a way to check it.

Verify

  1. 04

    Your team or agency makes the changes.

  2. 05

    We re-check the pages and measure the change at 30, 60 and 90 days.

What you get

A report your team can act on.

  • Audit report with evidence for every finding
  • Findings ranked by impact, each with an owner and a way to check it
  • Recommended titles, descriptions and FAQ answers, as examples
  • Inventory of image alt text, file by file
  • Notes for your web team on structured data
  • A checklist to confirm facts at the hotel
  • A baseline and a 30, 60 and 90-day review

FAQ

Questions we hear often.

What is GEO?

Generative Engine Optimization: making your pages easy for AI assistants to read, trust and quote. It builds on SEO.

Do you make the changes?

No. We audit and recommend. Your web team or agency makes the changes, and we check that each one is live and correct.

Can you guarantee a ranking?

No one can. We guarantee a clear diagnosis, specific recommendations and a measured before and after. Rankings depend on competition and on how fast the changes go live.

How long until we see results?

Search engines can take weeks to reflect a change. We set a baseline first and review at 30, 60 and 90 days.

Which languages do you cover?

Spanish, English and Portuguese.

Want to know what search engines see on your site?

Start with a content evaluation. We will show you where each channel stands against your competitive set.

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