Hotel success stories
What better content does for a hotel.
Results from our audit of a 35-hotel chain, in total and by hotel type.
Results come from two audits of the same 35-hotel Mexican chain, one in 2021 and one in 2023, using our Content Quality Score on a 0 to 100 scale. The client is not named.
A 35-hotel Mexican chain
Two audits of 35 hotels, two years apart. The average content score rose 43% and 30 hotels improved by 5 points or more.
+43% average content score 44 → 62
The chain's 14 resorts
The resorts changed the most: the average score rose from 42 to 66, and the share of content needing correction fell from 62% to 39%.
+58% average content score 42 → 66
The chain's 12 hotels in key cities
A mixed picture: eight of twelve hotels improved clearly and four did not move, so the average rose from 48 to 61.
+26% average content score 48 → 61
The chain's 9 hotels in secondary cities
Every hotel improved. The average rose from 41 to 59, and one hotel more than doubled its score.
+44% average content score 41 → 59
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