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Mexico · City hotel
The chain's 9 hotels in secondary cities
Every hotel improved. The average rose from 41 to 59, and one hotel more than doubled its score.
Results
+44%average content score
9/9hotels improved by 5 points or more
3/9gained 20 points or more
−17 ptsless content needing correction (64% to 47%)
Quality Score
41 → 59
Score by channel, first audit and second audit.
Before After
- Expedia51 → 64
- Booking.com40 → 52
- Hotel website36 → 61
What we found
- Before the audit, 64% of the content checked needed correction or improvement.
- The weakest hotel in the second audit still rose from 44 to 50.
- One hotel more than doubled its score, from 35 to 73.
What we did
- Audit of each hotel on Expedia, Booking.com and its own website, in two rounds.
- Recommendations on photo galleries, room categories and review replies.
- Training advice for the people who reply to guest reviews.
The engagement
- Package
- Basic
- Duration
- Two audit rounds, 2021 to 2023
- Channels
- Expedia, Booking.com, Hotel website
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