The chain's 12 hotels in key cities

A mixed picture: eight of twelve hotels improved clearly and four did not move, so the average rose from 48 to 61.

Results

+26%average content score

8/12hotels improved by 5 points or more

4/12hotels did not improve

−14 ptsless content needing correction (59% to 45%)

Quality Score

48 → 61

Score by channel, first audit and second audit.

Before After

What we found

Before the audit, 59% of the content checked needed correction or improvement.
Three hotels scored lower in the second audit than in the first, and one stayed flat.
The best gain was 37 points, from 35 to 72 in one hotel.

What we did

Audit of each hotel on Expedia, Booking.com and its own website, in two rounds.
Recommendations on the photo gallery, on showing the difference between room categories, and on review replies.
Examples of good practice taken from the chain's own listings.

The engagement

Start with a content evaluation. We will show you where each channel stands against your competitive set.